Mostly all lawyers in different law firms invest their resources to advertise and make their legal services known to public since effective marketing can bring in a lot of potential clients, thus, increasing chances for a successful business.
Nowadays, lawyers do marketing online since a lot of people are now into social sites. These social sites speed up the spread of information regarding your law services through the use of what we call the word of mouth marketing or otherwise known as viva voice. This kind of marketing can help you not only spread news about your law firm but can also help you in gaining online lawyer reviews.
The problem with online lawyer reviews is you can’t control people from posting reviews about your law firm. They can either post a negative review which can destroy your law firm or post a positive review which can help you build up your professional image. If you happen to have a negative review, you need to stabilize it by having positive reviews. After all, who would want to go to a law firm who has a negative review from past clients?
Below are ways that can help you acquire and manage online lawyer reviews:
- Evaluate which directories already have your law firm. Use those directories which are mostly utilized in your area and practice field. You can do this by searching for you name and the name of your law firm in Google. You will then see directory sites like Yelp, Google Plus, etc. Take note of these directory sites which allows reviews. Another way is by using your keywords and location.
- Next, you need to claim those profiles in the directory sites of your law firm. You need to do this so that you can answer to feedbacks which can either be positive or negative.
- You should monitor and track these online reviews. Be aware of the guidelines in posting reviews like getting lots of reviews from the same IP address at the same time won’t be allowed by Google. Be sure to adhere to these guidelines. Reviews should be natural which doesn’t involve any payments in exchange of a review.
- Acquire reviews by emailing and asking past clients for their feedbacks so you can improve your practice areas which need more improvement. You can also choose to make a feedback page on your site or provide a link which will lead directly to the review sites.
- Repeat the first four mentioned. Having one review in a month can help you attract clicks to your listing.
Remember, the quantity of the reviews don’t matter. What’s important is the quality of the review given to you law firm. This will take time and will take never ending change of your processes.
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